This is the best approach to UX design that I’ve seen in all my years of doing this stuff. Hilarious, too! https://www.youtube.com/embed/r2CbbBLVaPk
Archive for the ‘design’ Category
Wow – pretty violent reaction from this content strategist to the idea of responsive design. Some valuable nuggets of truth in there, though. Here’s a snippet:
Jumping on the responsive web design bandwagon before developing a formal, repeatable content strategy, and ensuring it is connected to your content delivery mechanisms means you have not thought through the process. Not doing so is irresponsible, unprofessional, and a big waste of money.
Read the full article by Scott Abel on eContent magazine .
Pretty interesting stuff.
My colleague Mitzie Testani was kind enough to publish my response to this question from one of her students at the Tyler School of Design:
Why is there a difference between the information architect and the visual designer, if designers understand hierarchy and organization, why isn’t it up to the visual designers to set up the wire framing?
Her nonperishable site promises to be a great resource for budding designers and art school students — check it out!
Below are my notes from Samantha Starmer’s presentation at IA Summit 10 on “The Holistic Customer.”
NOTE: This YouTube video is from the MX 2010 conference, but it covers the same material Samantha presented at IA Summit.
Works for REI: started in 1938, member-owned
Started with story: Speaking at a conference in Palm Springs – got to stay in a fancy resort hotel. But had been flying all day and was tired; wanted an adult beverage. Wine on hotel menu cost $80. Decided to find a grocery store nearby. But had to get out of the 13 acre resort… with a crappy map. Had to tip someone to find the exit of the hotel. After getting her alcohol, she got lost in the dark at the hotel. She gave the hotel a FAIL for explorability.
Later learned that they have a no-sign policy. They even asked conference attendees to remove their conference badges (!). No signs on the doors; no label on the ice machine door or restaurant.
Why should you care about this story?
[Notes from Andrew’s IA Summit presentation on Friday, April 9, 2010]
Genesis of the presentation: I kept hearing all this cool stuff about brain science and thinking about the implications of it for design.
Anecdote: I got some sugar-free gummy bears recently. Ordered them from Amazon, then realized the customer comments said they would “make you feel really sick.” “Gastrointestinal Armageddon,” one comment was titled (!).
He ate them. “Let’s just say, I didn’t get much sleep that night…. What the hell was I thinking??”
I do stuff all the time that get me thinking, “why the hell did I do that?” And I realized, I’m not as rational as I think I am.